Why powbab?



Baobab Superfood Power. Explained.


Baobab fruit pulp is a pale powder that naturally dehydrates in the fruit of the baobab tree (Adansonia digitata). Baobab fruit is very high in antioxidants, higher than that of pomegranates, blueberries, acai berries, cranberries, or most other fruits. Baobab fruit is also high in Vitamin C, which plays an important role in protecting cells and keeping the body healthy. Baobab fruit contains more Vitamin C than kiwi, strawberry, orange or grapefruit. Our powbab® Baobab contains a powerful Vitamin C content, delivering 20% daily Vitamin C in two teaspoons. Baobab fruit contains more than 12 minerals and vitamins. We feature a few comparison charts measured on a per gram basis that show just how powerful Baobab is to other foods. They blew us away.


Dietary fiber is really important. Fiber helps to maintain a healthy digestive tract and reduces inflammation. Baobab contains over 50% total dietary fiber – higher than all 'super fruits'. The total fiber is split into 75% soluble fiber and 25% insoluble fiber. Pectin is one source of fiber in baobab and has been reported to have a role in reducing total and LDL cholesterol.

Baobab fruit is an extraordinary source of calcium. Since baobab is plant based, this calcium source is particularly beneficial to vegans and vegetarians.  Baobab calcium levels beat out milk and many leafy vegetables, as well as most fruits including apples, apricots, bananas and peaches.

Potassium is particularly important for the nervous system and muscle function. Potassium loss can occur through sweating, during which we should replenish. Baobab fruit has almost six times more potassium than the banana, which is frequently recommended for potassium. Even though apricots and avocados have significantly higher potassium levels than bananas, Baobab beats them all out.


powbab® logo baobab supefood

Everyday health boost

  • Immunity strength for the traveling, the working, the busy, and the living.

1,000 year old Baobab trees dominate the superfruit category

  • 2.5x more antioxidants than pomegranates.
  • Antioxidants reduce inflammation and slow oxidative damage.
  • 3,000 umol TE ORAC of antioxidants per chew.**

Raw. Unprocessed. Natural. Organic Baobab Fruit Pulp.

Our original chews are made with a unique process to ensure all nutrients of the fruit are retained in their raw state.

powbab® baobab superfruit chews® are the natural alternative to synthetic immunity brands. Try them today!

**Daily value 3,000-5,000 umol TE ORAC value recommended.


We are a company with Values. See Our Manifesto and see below.




We are committed to Non-GMO ingredients for our products, and powbab® is the first to have our baobab products Non-GMO Project Verified. Genetically modified organisms (GMO) are plants or animals created through gene splicing biotechnology, creating unstable combinations of plant, animal, bacterial genes that cannot occur in nature. We have our own convictions about how this impacts health, disease and future generations, which is why we are Non-GMO. Non-GMO FAQ download.
Our Baobab is USDA Certified Organic. powbab® Baobab is of the highest quality available and is wild-harvested. No chemical pesticides and no processing that would degrade the integrity of the baobab fruit we use in our products. Our baobab fruit adheres to clean and high standards as well as sustainable harvesting methods.
powbab® Baobab is certified socially responsible and is Fair Trade by the multi-national IMO in Switzerland. This certification requires that workers enjoy fair and safe working conditions while producers promote sustainable environmental practices and maintain a role and impact in the local community. Fair Trade is a commitment to fair working conditions and practices that sets our powbab® Baobab apart from the rest. Read more.
At powbab®, we desire a philosophy of 'giving back' to be part of our business. We believe true generosity starts with giving back even with little, as the impact and example is testament to conviction and character. We are excited to soon announce our new partnership in West Africa that gives back to agricultural education, teaching people sustainable farming. Read more.