What is Fair Trade?


fair trade baobab powbabWhy does buying products made with Socially Responsible and Fair Trade practices matter? Because every purchase supports the continuing business practices of any company, whether they be fair or unfair. The consumer plays a big role and votes with every dollar spent.

Why do we at powbab® care about Social Responsibility and Fair Trade? Because it is the right thing to do.

Producers and manufacturers of certified socially responsible products and Fair Trade practices choose to make their production fair and safe for all workers and farmers. Consumers make a difference by buying products with certified ingredients and inputs.

Attention is brought to specific standards are applicable for artisans, wild collection, mining and tourism. Social responsibility and Fair Trade allow for a combination of different initiatives and certification schemes in the overall ethical and fair trade sourcing program of a company. Specific rules for contract production ensure that contract growers are treated fairly. Because contract production is a common business relationship in developing countries, fair trade rules must ensure fair treatment of smallholder contract farmers. Numerous smallholder projects in Africa that have a strong beneficial social impact for thousands of smallholder farmers are contract production projects because no traditional well-working cooperative structures exist.

powbab® Baobab is certified socially responsible and is Fair Trade by the multi-national IMO in Switzerland. This certification requires that workers enjoy fair and safe working conditions while producers promote sustainable environmental practices and maintain a role and impact in the local community. Fair Trade is a commitment to fair working conditions and practices that sets our powbab® Baobab apart from the rest.

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